The Evolution of the TYPO Truck

Well, it’s safe to say that my hare-brained idea of adding a mobile boutique to my business was a good gamble. After debuting the TYPO truck last fall, with just a few months left in the selling season, I quickly realized that that truck was worth its weight in gold!

My friend and fellow creative Jennifer Allwood recently wrote a blog about the paint-chip dress she created as eye candy to draw crowds at events. Having something unique that catches people’s attention and gets them to stop is brilliant. Enter BIG, GREEN TRUCK. It’s definitely a show-stopper anywhere it goes. It doesn’t matter if I’m driving down the interstate, parked with food trucks or set up inside of Bartle Hall convention center for the Home Show. People stop and stare. They smile with a look of wonderment and curiosity. And then I hook ‘em with the uniqueness of my TYPOGRFX artwork, which is usually followed up with comments like, “Oh wow, this art is pretty cool!”

The TYPO Truck mobile boutique set up at a Food Truck brunch hosted by the Roasterie in Kansas City

Since it was already so late in the show season after the truck was finished, I quickly filled my calendar with any and all events I could get into with the truck. My first couple events were small and learning experiences.

Lesson 1: I needed handrail for the stairs. While I certainly didn’t expect people with mobility issues to be able to come into the truck, I found that the average person reached for the door frame as they stepped up into the truck. And a couple people even rudely complained. Easy fix though.

Lesson 2: I needed lights for outside of the truck. My first outing ran until after dark at a place that didn’t have any outside lighting. Minor fail. I found carnival style “patio” string lights on clearance at Target as they were getting ready to put out their identical lights labeled “Christmas”. Score!

Lesson 3: All you can do is ask. As fate would have it, on November 5th (the day before first Fridays – a big deal in the Crossroads Art District) I saw a guy on the morning news talking about his new brewery and how great first Fridays were for them. So I took a chance and messaged him asking if he knew of a place I could set up. The owner Eric offered to let me park in his parking lot off the street between him and a neighboring brewery. He even used his own vehicle to keep the spot saved for me, helped me get backed in and let me use his power for my lights (I hadn’t purchased a generator yet). What a great guy! Show them some love at Border Brewing Company!

Lesson 4: I definitely need help at larger events! During my first big event, Holiday Mart, there was a line outside of the truck for 4 days straight of people who just wanted to come in and see what it was all about. Hours went by without me ever stepping foot outside of the truck. My friends who graciously worked with me saved me by greeting shoppers, handing out business cards, answering questions and even selling items as best as they could with no cash box or credit card swiper outside the truck. It was a good problem to have!



 Lesson 5: People want to buy everything. This was perhaps one of the biggest surprises to me and in hindsight, one of my biggest oversights. Many people would come in the truck, look around and say baffling things like “So, uh, do you sell clocks?” (and point to the little clock I had painted) or “Can I buy this globe?” (another décor piece I worked so hard to find to complete interior). I would chuckle and say things like, “Well, it’s not really for sale. But you can buy this artwork!” Then I would go into my sales spiel. This happened often enough that something finally clicked in my head, “What IF they could buy the clock or the pillows on the couch or the faux plants that decorated the truck?” It was a crazy idea and in the midst of being buried in holiday orders, I dismissed it.

Flash forward to January that was spent sleeping (almost kidding) and February that was spent planning out my year’s marketing strategy and my show calendar, I started pondering how to utilize the truck more to grow my business. I put together “truck show” hostess packages and explored new business partnerships and venues to take the truck to. But I couldn’t help but think of those lingering, and at the time annoying, questions I kept getting from people about buying my display pieces. I consulted with a few friends and my ever-wise mother-in-law.. Does selling items that I didn’t personally make dilute my brand? Does it take away from what I actually do? Will people get it? And more importantly, would they buy it?

My mother-in-law raised several valid points. People often ask me home decorating and interior design questions anyways. Wouldn’t it be great if I had something right on the spot to sell them that would compliment the personalized artwork I was already recommending to them? I could maintain the living room feeling of the interior while having décor pieces that were actually for sale.

It seemed too easy. But then again, eight years ago, designing artwork out of people’s words seemed easy, but no one was doing it back then and I capitalized on that and created a thriving business! So I decided to start researching home décor suppliers and tried finding pieces that fit both my own personal tastes in home décor and also the ever-changing trends. I placed my first order in March and it arrived about the same time I got the truck out of winter storage. I dusted her off and decorated her with all of the new, sale-able décor. What a novel idea – a boutique truck filled with stuff people can actually buy! And personalized samples of artwork they can order. Brilliant. (like I said before – it was a minor oversight)

With a little bit of brainstorming, I decided to call my new line of home décor my “curated collection” since they were items I personally selected to be included in my truck and to compliment TYPOGRFX art. I also decided to rename my cash-n-carry items to be called the “designer collection” since those are all things personally designed by me. I also made another as-for-now choice to make the curated collection exclusive to the truck – or “trucksclusive” as I came up with – mostly so I don’t have to manage inventory between the truck and my website. This may change in the future, but for now, these items are great sellers in the truck.

TYPOGRFX curated collection of home decor accessories - pillows, faux-real plants, frames, candles and more!

People are intrigued by the truck itself, impressed with the artwork, and love the satisfaction of walking away with a newly purchased item on the spot.

So ultimately, I guess the moral of this story is to always be willing to adapt and to change to what your customers want. Over the course of eight years, my business model has evolved dramatically while the basic concept and product of personalized art has stayed the same. This has allowed me to not only survive, but to thrive, and I wish the same to you and your business!

TYPO Truck Progress

You might have noticed that I haven’t updated the blog in a few weeks. That doesn’t mean that progress on the truck hasn’t been happening, it just means it’s been a lot of work. And a lot of time. And energy. And sweat. And money. Don’t get me started on money! I’m reminded of a quote from the movie “Tiny” that I keep on a post-it note in my office:

“There’s a point in every project where the excitement of the original idea wears off… and you’re still left with a lot to do.”

To be honest, I’m still excited about this project – just frustrated with how overwhelming the work has been and how all of the parts and pieces are nickel and diming me to death. I have always ran my business debt-free and I have no intention of changing that, so hopefully we can get this thing finished and bringing IN money soon!

So here’s what we’ve been up to the past few weeks:


Jackson sanding on the roof of the truck.

Jackson sanding on the roof of the truck.

Oh lordy! When my husband said every square inch of the truck had to be sanded, it didn’t seem like that big of deal. It’s unfathomable how much surface area there is on a truck this size. I helped where I could (mostly small areas around the windows, seals, etc) but Jackson did the majority of the sanding, and all of the dent repairs. When this is all said and done with, I am going to owe this man BIG time. I’m thinking of surprising him with a weekend of four wheeling with his buddies this fall.. Shhhh!! Don’t tell!

Sanding the individual letters on the grill - one of my favorite features of the whole truck

Sanding the individual letters on the grill – one of my favorite features of the whole truck

Here’s a photo of the truck sanded that I posted on my facebook page. One of my loyal followers asked if all of the spots were bullet holes since the truck used to be used in Kansas City Police Department missions. I literally laughed out loud when I read her question. No, they aren’t bullet holes, just spots where the paint needed sanded down to the metal or areas where there were dents fixed with bondo.

Sanded and dent repairs

Sanded and dent repairs


This is the kind of picture you get when a 5-year old has your phone

This is the kind of picture you get when a 5-year old has your phone

 Everything that didn’t need paint on it needed taped off, and I mean EVERYTHING. While not overly labor intensive, it was quite tedious getting the tape to go around the gaskets on the windows and other small details. Ryker frequently got in on the action creating tape mustaches and beards and proclaiming himself “Labe Lincoln” and he would stand on a tire and say in a husky voice, “Ladies and gentleman! I am Labe Lincoln the president!” It was good entertainment while working!

My favorite guy "helping"

My favorite guy “helping”


After all of the hours and hours of prep work, the truck was finally ready to primer last weekend. Jackson declared that he needed Ryker and me “out of his hair” so we spent the afternoon enjoying a “mommy and Ryker” date at his favorite Tasty Thai restaurant and the movies to see “Shaun the Sheep” (which was hilarious by the way). When we returned, the truck was almost completely gray – sans a few spots where the green etching primer was showing through since Jackson ran out of primer. I was overjoyed!

The next day, Jackson started in wet sanding the truck. Oh man, I thought that regular sanding was terrible and dry and dusty. Wet sanding is worse! Water and primery gray slime slinging everywhere. We all got in on the “truck washing” action as Jackson sanded and Ryker and I washed away the residue with rags and water. I’m not sure if the 90 degree heat made the process better or worse, but none of us minded getting “accidentally” sprayed with the garden hose. Unfortunately, there aren’t any pictures of this process because I didn’t want to ruin my phone with water (or sweat), we were just trying to get it done, and I was wearing a cami with no bra (don’t judge – it was HOT outside!).

The truck is gray! The truck is gray!

The truck is gray! The truck is gray!

Next Step………. Paint!

I spent what seemed like hours in O’Reilly’s going through paint books trying to find the perfect paint color to match my signature TYPOGRFX green, which is half way between olive and lime green. During this process, I learned that their paint is $191 per gallon, and I need around 2 gallons to complete the truck. I nearly fainted.

After I finally chose a paint color, I learned that EVERY SINGLE LIME/OLIVE GREEN paint contained metallic or pearl. Jackson said that we couldn’t have any metallic or pearl because it’s extremely difficult to get even on large flat surfaces (unless you’re a professional autopainter who does it everyday). Just when I was sure I was going to have to give up and pick something boring like white or gray, he found a guy on eBay that sold custom mixed paint. I was quite skeptical since the guy didn’t have his own website, but I called him anyways (I hate dealing with ordering stuff on the phone!). I talked to “Tim” and explained my situation, and he assured me that he could match anything as long as he had a sample (business card, brochure, etc). Oh and his paint was $50 a gallon. 75% less than the auto store!! I was elated! We ended up getting 3 gallons of green (just to be on the safe side since it was custom mixed), 1 gallon of Ford white (for the top of the truck, bumper, grill, mirrors, etc.), and all of the reducer, hardener, mixing cups, and more for less than 2 gallons from the other store.

This weekend we will build out a paint booth using plastic and lumber bought off of craigslist for way cheaper than retail. And hopefully the truck will be green this time next week! Then comes the interior buildout! This dream is getting closer to reality every day!

Pic the paint guy sent me of the paint with my brochure

Pic the paint guy sent me of the paint with my brochure

It's even named after me!

It’s even named after me!