Imitation is the best form of flattery

A custom TYPOGRFX design featuring a company's manifesto

A custom TYPOGRFX design featuring a company’s manifesto

A few weeks ago I had a gentleman request a custom design unlike my typical “signature” designs. He wanted to incorporate 35+ inspirational phrases into one design that he could print as a large banner and display in his business, which helps start-up businesses get going. While I had never taken on a design with quite as many components, I was up for the challenge! As I started reading through the snippets trying to get a sense of what ones I wanted to highlight and how I could fit them all onto one piece, one phrase in particular struck me, and a big smile came across my face as I read it:

If you don’t have copycats you’re not doing it right.

In a marketplace that is now heavily saturated with “word art” I am still holding my ground with my own original designs. Many people are surprised to hear that I’ve have been designing TYPOGRFXs for 5 years now (I can hardly believe it myself!). When this adventure began, there was nothing even remotely close to this available that was personalized – I know this because I spent hours and hours researching, baffled that no one else was doing anything like it at the time.

With the growing popularity of Etsy, facebook and other social media outlets, and the introduction of Pinterest, word art has exploded over the past few years, which has benefited my business. It also has lead me to be fearful of other artists copying my designs. I always assumed that the day someone blatantly ripped me off would be the day that my business would start to decline. But after reading that phrase “if you don’t have copycats you’re not doing it right” I feel reassured that I’ll be just fine if someone copies me, because I will still be the original… the one who’s been doing it for 5 years.. and the one who’s designed over 500 custom pieces for people all over the US and Canada. After all, imitation is the best form of flattery, right?