To Frame or Not to Frame…

Since the beginning of this adventure, frames have been a source of frustration for me. I always wanted to be able to offer an affordable option for my customers. This meant that I often sacrificed profits to do so, which as a business owner is never a good thing. Previously, I was purchasing frames at local retail stores, trying my best to catch them on sale or with coupons. Often their supplies would be limited and I would buy everything on the shelf and would make countless trips to the city to purchase more. Sometimes, the frames I ended up with would have small nicks or imperfections due to being handled by people, and I would have to set them aside. Plus, all of the frames had glass in them, which is not bad by any means, but more times than I care to admit, I would wind up with broken glass shattered all over my office work station. Plus, forget about shipping them – that almost always ended in shattered glass, no matter how much bubble wrap or packaging was used to protect it. Customers were often frustrated when they learned framed prints were only available for local pick up.

Earlier this spring, I was nearly to the point of giving up on frames altogether and was thinking about discontinuing to offer them. My husband (aka Mr. Reasonable) said, “Why don’t you just look for another source to purchase frames from?” I of course countered that I had searched online, many times in fact, to find a someone who sold quality frames at a reasonable price. I had found a few websites that could match the prices I was getting locally, but they were often manufactured overseas and just didn’t live up to the quality that I wanted. But the next day, I found myself on Google searching again and low and behold, I stumbled upon a website that seemed too good to be true – frames made in the USA that were both quality and affordable. It couldn’t be! Ever the skeptic, I contacted the company and asked about wholesale pricing and getting samples sent to me. Brad was the customer service rep that helped answer all of my questions and sent samples out right away. When they arrived, I couldn’t believe how nice they were. It didn’t take much thought to decide to make the switch and hopefully forever alleviate my and my customers’ frustrations with frames.

So it is with great pleasure that I announce the new line up of frames now available for your TYPOGRFX prints. The new frames have several improvements over the frames that I previously offered.

Consistent Quality
Because the new frames are coming straight from the manufacturer, instead of sitting on a shelf in a retail store, they are better packaged and handled, and thus get to me and eventually to you, the customer, in much better condition.

Shatter-resistant Styrene
The new frames feature styrene in place of glass. Styrene is visually no different that glass, but weighs half as much and is not nearly as likely to break during shipping as glass. This means that new framed prints can be shipped! I am so excited to be able to offer them for shipping finally.

MADE IN THE USA
And perhaps the most important feature is that they are made in the USA by a company in Ohio that has been manufacturing quality frames for over two decades.

The new frames are available in three different color options:

Black Satin Frame
Black Satin Frame

 

Espresso Walnut Frame
Espresso Walnut Frame

 

Red Walnut Frame
Red Walnut Frame

 

Having frames that are affordable, beautiful and made in the USA is very important to me. I hope that you will consider a framed print for your next TYPOGRFX purchase! (More details on frames and styrene here.)