Archives for April 2015

TYPOGRFX is growing!

From the Press Release sent out 4-7-15

Central Exchange, along with the City of Kansas City, MO, recently hosted a new competition called InnovateHER. The Small Business Association created the national business competition designed to spotlight products and services that empower the lives of women and families. The SBA sought entrepreneurs who create products or services that have a measurable impact on the lives of women and families (30%), has the potential for commercialization (40%) and fills a need in the marketplace (30%).

When Excelsior Springs Chamber Director Courtney Cole heard about the competition, she immediately knew who to forward the information on to. “Upon learning of the competition, we knew that the work Tosha has put into her business would be perfect. Her story is inspirational for women entrepreneurs and we are happy to see her hard work recognized,” Cole says.

Since starting her own business after losing her job during the recession and while expecting her first child, Tosha Jackson has been the epitome of a self-made entrepreneur. She took a one-time commissioned art project and grew into a full time business that now has evolved into a direct sales company – with women across the US, Canada and Australia sharing in the prosperity of the flourishing company.

The InnovateHER application process involved crafting a business plan that outlined how the business met the criteria of the competition. Top 10 finalists – Jackson among then – were invited to present their businesses to a panel of judges comprised of business leaders from across the metro on March 30 at the Central Exchange office in downtown Kansas City. Jeanie Brewster, director of the Midwest Women’s Business Enterprise Network through the Central Exchange said, “All of the finalists have great products and dreams, and we want them to keep up the passion and drive. We all win, as we get more recognition for the small business markets in KC.”

Although Jackson was not chosen to advance to the national level, she said, “I’m really honored for the opportunity to be among the great women-led businesses who presented. Best of all, the questions the judges raised after my presentation made me see my business from a new prospective, and there are some definite tasks that I need to do to continue growing.”

One of those tasks meant expanding through the hiring of a customer service coordinator. Tiffany Haffner has been selected to fill this role. It’s no secret that Jackson and Haffner are sisters, and it was an obvious choice for Jackson. “I’m at the point in my business that if I don’t add more people, I am not going to continue to grow. I needed someone I can trust – someone who will put in the effort and time it takes to run a thriving business. I could not think of anyone better to fill that role than my own sister, Tiffany,” Jackson says.

Tiffany Haffner and Tosha Jackson

Tiffany Haffner and Tosha Jackson

Haffner’s years of experience working with people have given her the skills she will need for her new position. Her role within the business will evolve over time, but she will begin by learning the intricate details of how the custom art business is ran. She will eventually take over many aspects of customer service, including managing order inquiries, online listings, and social media, all in order to continue the exceptional customer service experience TYPOGRFX clients have come to expect. Haffner is thrilled for the new opportunity. She says, “If it doesn’t challenge you, then it won’t change you. I fully believe in my sister, and I’m beyond excited to take on the challenge. This is going to be an excellent experience for both of us.”

Adding this position will allow Jackson more time to focus on the recently added pARTner program, a direct sales division that allows independent associates to earn commission by promoting the artwork. “The pARTner program is almost like an entirely separate business. Recruiting, training, and management of the pARTners is a full-time job itself.” Both Jackson and Haffner will travel to Nashville, TN to attend the Direct Sales Edge conference at the end of the month to engage alongside leaders within the industry.